Snack Food Purchase and Ban on Television Advertisements Targeted at Children: Evidence from UK

Shantanu Mullick, Ram Janakiraman

Research output: Contribution to conferenceAbstractpeer-review

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Abstract

The increase in childhood obesity, has led many countries to impose bans on snack food advertisements targeted at children. We study the impact of such a ban that was implemented in the UK. We use household level purchase data of confectioneries before and after the advertisement ban were imposed. We find that the advertisement ban reduces purchase in households with children, but does not affect the purchase of households without children. However, the reduction in purchase is less pronounced in low-income households.
Original languageEnglish
Pages140
Publication statusPublished - 2018
Externally publishedYes
Event47th EMAC Annual Conference : People Make Marketing - Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018
Conference number: 47
http://www.emac-2018.org/UserFiles/EMAC%20Web.pdf
http://www.emac-2018.org/r/default.asp?iId=IDHGLH

Conference

Conference47th EMAC Annual Conference
Abbreviated titleEMAC 2018
Country/TerritoryUnited Kingdom
CityGlasgow
Period29/05/181/06/18
Internet address

Keywords

  • Food
  • Public policy
  • Econometrics

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