Abstract
The increase in childhood obesity, has led many countries to impose bans on snack food advertisements targeted at children. We study the impact of such a ban that was implemented in the UK. We use household level purchase data of confectioneries before and after the advertisement ban were imposed. We find that the advertisement ban reduces purchase in households with children, but does not affect the purchase of households without children. However, the reduction in purchase is less pronounced in low-income households.
| Original language | English |
|---|---|
| Pages | 140 |
| Publication status | Published - 2018 |
| Externally published | Yes |
| Event | 47th EMAC Annual Conference : People Make Marketing - Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018 Conference number: 47 http://www.emac-2018.org/UserFiles/EMAC%20Web.pdf http://www.emac-2018.org/r/default.asp?iId=IDHGLH |
Conference
| Conference | 47th EMAC Annual Conference |
|---|---|
| Abbreviated title | EMAC 2018 |
| Country/Territory | United Kingdom |
| City | Glasgow |
| Period | 29/05/18 → 1/06/18 |
| Internet address |
Keywords
- Food
- Public policy
- Econometrics
