Shared Flashbulb Memories lead to Identity Fusion: Recalling the Defeat in the Brexit Referendum Produces Strong Psychological Bonds among Remain Supporters

  • Barbara Muzzulini
  • , Valerie van Mulukom
  • , Rohan Kapitany
  • , Harvey Whitehouse

    Research output: Contribution to journalArticlepeer-review

    125 Downloads (Pure)

    Abstract

    Identity fusion—a visceral feeling of oneness with a group—is thought to result from the sharing of emotional, often dysphoric, experiences. In this pre-registered longitudinal study, we address the impact of flashbulb memories of learning about the outcome of the Brexit referendum on both identity fusion and social identification. As predicted, the visceral quality of people’s flashbulb memories had a transformative effect on personal identity via processes of personal reflection and this, in turn, led to identity fusion via perceived sharedness with the group. Sharing personally transformative memories in this way did not lead to social identification, suggesting that perceived sharedness is key to identity fusion but not to social identification. Understanding how emotional public events impact personal identities and how they produce peculiar forms of group alignment have important implications for explaining and managing societal threats such as polarization and forms of political and religious extremism.
    Original languageEnglish
    Pages (from-to)374–383
    Number of pages10
    JournalJournal of Applied Research in Memory and Cognition
    Volume11
    Issue number3
    Early online date28 Dec 2021
    DOIs
    Publication statusE-pub ahead of print - 28 Dec 2021

    Bibliographical note

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    This document is the author’s post-print version, incorporating any revisions agreed during the peer-review process. Some differences between the published version and this version may remain and you are advised to consult the published version if you wish to cite from it.

    Funder

    We warmly thank all the participants. We also thank the European Union for facilitating this work. The research was supported by an Advanced Grant from the European Research Council (ERC) under the European Union’s Horizon 2020 Research and Innovation Programme (grant agreement No. 694986).

    Funding Information:
    We warmly thank all the participants. We also thank the European Union for facilitating this work. The research was supported by an Advanced Grant from the European Research Council (ERC) under the European Union's Horizon 2020 Research and Innovation Programme (grant agreement No. 694986). B.M. and H.W. conceived the study and R.K. and V.V.M. contributed to the design and implementation of the research including materials development and Open Science pre-registration. B.M. performed the study. V.V.M. analysed the data. B.M. wrote the manuscript; V.V.M. R.K. and H.W. provided critical feedback and revision. The data are publicly available in Open Science framework at the following link: osf.io/9d67f/.

    Publisher Copyright:
    © 2021 Society for Applied Research in Memory and Cognition

    Funding

    FundersFunder number
    Horizon Europe
    European Commission
    European Research Council
    Horizon Europe694986

    UN SDGs

    This output contributes to the following UN Sustainable Development Goals (SDGs)

    1. SDG 16 - Peace, Justice and Strong Institutions
      SDG 16 Peace, Justice and Strong Institutions

    Keywords

    • memory
    • identity fusion
    • bonding
    • Brexit
    • Flashbulb memory
    • Social perception
    • Group processes
    • Public event
    • Identity fusion

    ASJC Scopus subject areas

    • Experimental and Cognitive Psychology
    • Clinical Psychology
    • Applied Psychology

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