Shaping Tourism Destination's Image

Claudia Simoes, Sally Dibb, Minoo Farhangmehr

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Citation (Scopus)


This paper discusses the relevance of image design on the management of tourist places. A review of the literature is combined with an exploratory case-study. The case-study stresses tourist boards actions to attractvisitors to a particular urban destination in Portugal through communicating the city's historical attractions and developing parallel products to entice different markets.

Original languageEnglish
Title of host publicationProceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
EditorsCharles H. Noble
PublisherSpringer Nature
Number of pages8
ISBN (Electronic)978-3-319-13078-1
ISBN (Print)978-3-319-13077-4
Publication statusPublished - 2015
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.


  • Corporate Identity
  • Tourism Industry
  • Tourist Board
  • Tourist Destination
  • Tourist Product

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management


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