Shaping Tourism Destination's Image

Claudia Simoes; Sally Dibb; Minoo Farhangmehr

doi:10.1007/978-3-319-13078-1_118

Shaping Tourism Destination's Image

Claudia Simoes, Sally Dibb, Minoo Farhangmehr

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Abstract

This paper discusses the relevance of image design on the management of tourist places. A review of the literature is combined with an exploratory case-study. The case-study stresses tourist boards actions to attractvisitors to a particular urban destination in Portugal through communicating the city's historical attractions and developing parallel products to entice different markets.

Original language	English
Title of host publication	Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
Editors	Charles H. Noble
Publisher	Springer Nature
Pages	382-389
Number of pages	8
ISBN (Electronic)	978-3-319-13078-1
ISBN (Print)	978-3-319-13077-4
DOIs	https://doi.org/10.1007/978-3-319-13078-1_118
Publication status	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

Corporate Identity
Tourism Industry
Tourist Board
Tourist Destination
Tourist Product

ASJC Scopus subject areas

Marketing
Strategy and Management

Access to Document

10.1007/978-3-319-13078-1_118

Cite this

Shaping Tourism Destination's Image. / Simoes, Claudia; Dibb, Sally; Farhangmehr, Minoo.

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference . ed. / Charles H. Noble. Springer Nature, 2015. p. 382-389 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Shaping Tourism Destination's Image

Abstract

Publication series

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this