Shaping Sector Strategy from a Co Creation Perspective: A UK case study

This paper explores a process of strategy co-creation, particularly of business model solutions to the international societal problems of an ageing population. It makes three contributions: first it carries out a qualitative study exploring an aspect of strategy development that is rarely tackled in the strategy literature, that of an attempt to influence or shape strategy across a sector, rather than the more usual perspective of the development process for a single organization strategy; second, through the analysis of an in-depth case study of a strategy developed in the Assisted Living Technology (ALT) sector it contributes to the wider ‘strategy-as-practice’ literature; finally the paper extends understanding of the strategy process through reflection on strategy development using a co-creation strategy development process, integrating contributions from key stakeholders. Implications for research and the management of the strategic process are discussed and suggestions are made for future areas of research.