Shaping Sector Strategy from a Co Creation Perspective: A UK case study

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Abstract

This paper explores a process of strategy co-creation, particularly of business model solutions to the international societal problems of an ageing population. It makes three contributions: first it carries out a qualitative study exploring an aspect of strategy development that is rarely tackled in the strategy literature, that of an attempt to influence or shape strategy across a sector, rather than the more usual perspective of the development process for a single organization strategy; second, through the analysis of an in-depth case study of a strategy developed in the Assisted Living Technology (ALT) sector it contributes to the wider ‘strategy-as-practice’ literature; finally the paper extends understanding of the strategy process through reflection on strategy development using a co-creation strategy development process, integrating contributions from key stakeholders. Implications for research and the management of the strategic process are discussed and suggestions are made for future areas of research.
Original languageEnglish
Title of host publicationBAM Conference Proceedings 2016
PublisherBritish Academy of Management
Publication statusPublished - 7 Sep 2016
EventThe British Academy of Management (BAM) Conference: Thriving in Turbulent Times - Newcastle University, Newcastle, United Kingdom
Duration: 6 Sep 20168 Sep 2016
Conference number: 30th Annual conference
https://www.bam.ac.uk/civicrm/event/info?id=3013
https://www.bam.ac.uk/sites/bam.ac.uk/files/BAM2016_Programme.pdf

Conference

ConferenceThe British Academy of Management (BAM) Conference
Abbreviated titleBAM 2016
CountryUnited Kingdom
CityNewcastle
Period6/09/168/09/16
Internet address

Keywords

  • strategy-as-practice
  • strategy
  • co-creation
  • business model
  • assisted living technology

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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  • Cite this

    Urwin, G. (2016). Shaping Sector Strategy from a Co Creation Perspective: A UK case study. In BAM Conference Proceedings 2016 British Academy of Management.