Abstract
This paper explores a process of strategy co-creation, particularly of business model solutions to the international societal problems of an ageing population. It makes three contributions: first it carries out a qualitative study exploring an aspect of strategy development that is rarely tackled in the strategy literature, that of an attempt to influence or shape strategy across a sector, rather than the more usual perspective of the development process for a single organization strategy; second, through the analysis of an in-depth case study of a strategy developed in the Assisted Living Technology (ALT) sector it contributes to the wider ‘strategy-as-practice’ literature; finally the paper extends understanding of the strategy process through reflection on strategy development using a co-creation strategy development process, integrating contributions from key stakeholders. Implications for research and the management of the strategic process are discussed and suggestions are made for future areas of research.
Original language | English |
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Title of host publication | BAM Conference Proceedings 2016 |
Publisher | British Academy of Management |
Publication status | Published - 7 Sep 2016 |
Event | The British Academy of Management (BAM) Conference: Thriving in Turbulent Times - Newcastle University, Newcastle, United Kingdom Duration: 6 Sep 2016 → 8 Sep 2016 Conference number: 30th Annual conference https://www.bam.ac.uk/civicrm/event/info?id=3013 https://www.bam.ac.uk/sites/bam.ac.uk/files/BAM2016_Programme.pdf |
Conference
Conference | The British Academy of Management (BAM) Conference |
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Abbreviated title | BAM 2016 |
Country | United Kingdom |
City | Newcastle |
Period | 6/09/16 → 8/09/16 |
Internet address |
Keywords
- strategy-as-practice
- strategy
- co-creation
- business model
- assisted living technology
ASJC Scopus subject areas
- Business, Management and Accounting(all)