Shaping Sector Strategy from a Co Creation Perspective: A UK case study

Gerry Urwin

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review


This paper explores a process of strategy co-creation, particularly of business model solutions to the international societal problems of an ageing population. It makes three contributions: first it carries out a qualitative study exploring an aspect of strategy development that is rarely tackled in the strategy literature, that of an attempt to influence or shape strategy across a sector, rather than the more usual perspective of the development process for a single organization strategy; second, through the analysis of an in-depth case study of a strategy developed in the Assisted Living Technology (ALT) sector it contributes to the wider ‘strategy-as-practice’ literature; finally the paper extends understanding of the strategy process through reflection on strategy development using a co-creation strategy development process, integrating contributions from key stakeholders. Implications for research and the management of the strategic process are discussed and suggestions are made for future areas of research.
Original languageEnglish
Title of host publicationBAM Conference Proceedings 2016
PublisherBritish Academy of Management
Publication statusPublished - 7 Sept 2016
EventThe British Academy of Management (BAM) Conference: Thriving in Turbulent Times - Newcastle University, Newcastle, United Kingdom
Duration: 6 Sept 20168 Sept 2016
Conference number: 30th Annual conference


ConferenceThe British Academy of Management (BAM) Conference
Abbreviated titleBAM 2016
Country/TerritoryUnited Kingdom
Internet address


  • strategy-as-practice
  • strategy
  • co-creation
  • business model
  • assisted living technology

ASJC Scopus subject areas

  • Business, Management and Accounting(all)


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