Abstract
This paper explores a process of strategy co-creation, particularly of business model solutions to the international societal problems of an ageing population. It makes three contributions: first it carries out a qualitative study exploring an aspect of strategy development that is rarely tackled in the strategy literature, that of an attempt to influence or shape strategy across a sector, rather than the more usual perspective of the development process for a single organization strategy; second, through the analysis of an in-depth case study of a strategy developed in the Assisted Living Technology (ALT) sector it contributes to the wider ‘strategy-as-practice’ literature; finally the paper extends understanding of the strategy process through reflection on strategy development using a co-creation strategy development process, integrating contributions from key stakeholders. Implications for research and the management of the strategic process are discussed and suggestions are made for future areas of research.
| Original language | English |
|---|---|
| Title of host publication | BAM Conference Proceedings 2016 |
| Publisher | British Academy of Management |
| Publication status | Published - 7 Sep 2016 |
| Event | The British Academy of Management (BAM) Conference: Thriving in Turbulent Times - Newcastle University, Newcastle, United Kingdom Duration: 6 Sep 2016 → 8 Sep 2016 Conference number: 30th Annual conference https://www.bam.ac.uk/civicrm/event/info?id=3013 https://www.bam.ac.uk/sites/bam.ac.uk/files/BAM2016_Programme.pdf |
Conference
| Conference | The British Academy of Management (BAM) Conference |
|---|---|
| Abbreviated title | BAM 2016 |
| Country | United Kingdom |
| City | Newcastle |
| Period | 6/09/16 → 8/09/16 |
| Internet address |
Keywords
- strategy-as-practice
- strategy
- co-creation
- business model
- assisted living technology
ASJC Scopus subject areas
- Business, Management and Accounting(all)
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Cite this
Urwin, G. (2016). Shaping Sector Strategy from a Co Creation Perspective: A UK case study. In BAM Conference Proceedings 2016 British Academy of Management.