Seven key decision factors for selecting e-learning

John Huddlestone, Jonathon Pike

Research output: Contribution to journalArticlepeer-review

12 Citations (Scopus)


E-learning is increasingly being adopted as a routine instructional media, and has moved from a niche solution in the defence and aerospace industries, to one that is adopted across the vast majority of industries and within education worldwide. E-learning is not however suited for all types of learning outcome or for all instructional situations. In this paper we describe a new instructional media selection model which enables the assessment of suitability of e-learning to a particular learning outcome. Following a review of media selection theory, seven key decision areas were identified. These consideration areas are; Learning Task, Media Attributes, Grouping Strategy, Learning Context, Learner Characteristics, Instructional Management and Cost Effectiveness. The paper focuses on the identification of the key decision factors for selecting e-learning and the development of detailed guidance within each decision area to enable an assessment of suitability of e-learning to be made. Finally we outline the dependencies and interactions between decision areas to illustrate the compromises inherent in instructional media selection, and to produce a model of these inter-relationships.

Original languageEnglish
Pages (from-to)237-247
Number of pages11
JournalCognition, Technology & Work
Issue number3
Early online date8 Sept 2007
Publication statusPublished - Jul 2008
Externally publishedYes


  • E-learning
  • Media selection
  • Training options analysis

ASJC Scopus subject areas

  • Geography, Planning and Development


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