Setting students and academics free to engage: what do we need to do? Exploring Freedom and Control in global higher education

Research output: Contribution to conferencePaper

Abstract

An engaged student body is key to positively influencing student learning gain, a topic currently at the centre of national and international higher education policy attention. One of the challenges to achieving excellence in this field is making the right choice of coordinated activities designed to encourage students to effectively engage in their studies. The challenge is made more difficult by the fact that activity to be categorised as ‘student engagement’ is still being clarified.
This paper explores the potential for university activity around student engagement to be conceptualised as social marketing activity, and specifically, whether a design guide for social marketers is of potential value as a tool to design and evaluate interventions at any level (university, faculty, school or tutor-led) to promote student engagement.
Original languageEnglish
Publication statusPublished - 8 Dec 2016
EventSociety for Research into Higher Education (SRHE) annual conference - Newport, United Kingdom
Duration: 7 Dec 20169 Dec 2016

Conference

ConferenceSociety for Research into Higher Education (SRHE) annual conference
CountryUnited Kingdom
CityNewport
Period7/12/169/12/16

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education
student
social marketing
student body
university
tutor
school
learning

Cite this

Wilson, C., & Broughan, C. (2016). Setting students and academics free to engage: what do we need to do? Exploring Freedom and Control in global higher education. Paper presented at Society for Research into Higher Education (SRHE) annual conference, Newport, United Kingdom.

Setting students and academics free to engage: what do we need to do? Exploring Freedom and Control in global higher education. / Wilson, Caroline; Broughan, Christine.

2016. Paper presented at Society for Research into Higher Education (SRHE) annual conference, Newport, United Kingdom.

Research output: Contribution to conferencePaper

Wilson, C & Broughan, C 2016, 'Setting students and academics free to engage: what do we need to do? Exploring Freedom and Control in global higher education' Paper presented at Society for Research into Higher Education (SRHE) annual conference, Newport, United Kingdom, 7/12/16 - 9/12/16, .
Wilson C, Broughan C. Setting students and academics free to engage: what do we need to do? Exploring Freedom and Control in global higher education. 2016. Paper presented at Society for Research into Higher Education (SRHE) annual conference, Newport, United Kingdom.
Wilson, Caroline ; Broughan, Christine. / Setting students and academics free to engage: what do we need to do? Exploring Freedom and Control in global higher education. Paper presented at Society for Research into Higher Education (SRHE) annual conference, Newport, United Kingdom.
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