Services Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Principles of Marketing
Subtitle of host publication	a value-based approach.
Editors	Ayantunji Gbadamosi, Ian Bathgate, Sonny Nwankwo
Publisher	Palgrave Macmillan Ltd.
Chapter	10
Pages	283-304
Number of pages	22
Edition	1
ISBN (Print)	9780230392700
Publication status	Published - 2013

Cite this

@inbook{6f1aeec7fe9e4bab9b49416a184dc1ff,

title = "Services Marketing",

author = "Sophie Yang and Roy, \{Sanjit Kumar\}",

year = "2013",

language = "English",

isbn = "9780230392700",

pages = "283--304",

editor = "Gbadamosi, \{ Ayantunji \} and Bathgate, \{Ian \} and Nwankwo, \{ Sonny \}",

booktitle = "Principles of Marketing",

publisher = "Palgrave Macmillan Ltd.",

address = "United Kingdom",

edition = "1",

}