Services Marketing

Sophie Yang, Sanjit Kumar Roy

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples of Marketing
Subtitle of host publicationa value-based approach.
Editors Ayantunji Gbadamosi, Ian Bathgate, Sonny Nwankwo
PublisherPalgrave Macmillan Ltd.
Chapter10
Pages283-304
Number of pages22
Edition1
ISBN (Print)9780230392700
Publication statusPublished - 2013

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