Services Marketing

Sophie Yang, Sanjit Kumar Roy

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples of Marketing
Subtitle of host publicationa value-based approach.
Editors Ayantunji Gbadamosi, Ian Bathgate, Sonny Nwankwo
PublisherPalgrave Macmillan Ltd.
Chapter10
Pages283-304
Number of pages22
Edition1
ISBN (Print)9780230392700
Publication statusPublished - 2013

Cite this

Yang, S., & Roy, S. K. (2013). Services Marketing. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach. (1 ed., pp. 283-304). Palgrave Macmillan Ltd..