Services Marketing

Sophie Yang, Sanjit Kumar Roy

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples of Marketing
Subtitle of host publicationa value-based approach.
Editors Ayantunji Gbadamosi, Ian Bathgate, Sonny Nwankwo
PublisherPalgrave Macmillan Ltd.
Chapter10
Pages283-304
Number of pages22
Edition1
ISBN (Print)9780230392700
Publication statusPublished - 2013

Cite this

Yang, S., & Roy, S. K. (2013). Services Marketing. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach. (1 ed., pp. 283-304). Palgrave Macmillan Ltd..

Services Marketing. / Yang, Sophie; Roy, Sanjit Kumar .

Principles of Marketing: a value-based approach. . ed. / Ayantunji Gbadamosi; Ian Bathgate; Sonny Nwankwo. 1. ed. Palgrave Macmillan Ltd., 2013. p. 283-304.

Research output: Chapter in Book/Report/Conference proceedingChapter

Yang, S & Roy, SK 2013, Services Marketing. in A Gbadamosi, I Bathgate & S Nwankwo (eds), Principles of Marketing: a value-based approach. . 1 edn, Palgrave Macmillan Ltd., pp. 283-304.
Yang S, Roy SK. Services Marketing. In Gbadamosi A, Bathgate I, Nwankwo S, editors, Principles of Marketing: a value-based approach. . 1 ed. Palgrave Macmillan Ltd. 2013. p. 283-304
Yang, Sophie ; Roy, Sanjit Kumar . / Services Marketing. Principles of Marketing: a value-based approach. . editor / Ayantunji Gbadamosi ; Ian Bathgate ; Sonny Nwankwo. 1. ed. Palgrave Macmillan Ltd., 2013. pp. 283-304
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