Abstract
Original language | English |
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Title of host publication | Young Consumer Behaviour: |
Subtitle of host publication | A Research Companion |
Editors | Ayantunji Gbadamosi |
Publisher | Routledge |
Chapter | 12 |
Number of pages | 22 |
Edition | 1 |
ISBN (Electronic) | 9781351819060 |
Publication status | Published - 22 Nov 2017 |
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Services and Relationship Marketing: Perspectives on Young Consumers. / Hong, Yiwen; Tran Nguyen , H.A.; Yang, Sophie.
Young Consumer Behaviour: : A Research Companion. ed. / Ayantunji Gbadamosi. 1. ed. Routledge, 2017.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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TY - CHAP
T1 - Services and Relationship Marketing:
T2 - Perspectives on Young Consumers
AU - Hong, Yiwen
AU - Tran Nguyen , H.A.
AU - Yang, Sophie
PY - 2017/11/22
Y1 - 2017/11/22
N2 - Children can be defined as being aged between 0 and 12 years old (Valkenburg and Cantor, 2001) and are identified to be increasingly important and influential as consumers in marketing research, partly due to their higher levels of disposable income (Calvert, 2008; Šramová, 2014). This is primarily due to increasing amounts of pocket money being given to children. For example, Calvert (2008) states that around 87 per cent of young children’s income is supplied by parents, compared to 37 per cent for teenagers. In 2002, it was found that children aged 4–12 years old spend around $30 billion USD per year (Calvert, 2008). They also influence family household purchasing decisions, including snacks, holiday and car-purchasing decisions. Indeed, estimates show that children (aged 2–14 years old) can hold influence over approximately $500 billion USD per year (Calvert, 2008).
AB - Children can be defined as being aged between 0 and 12 years old (Valkenburg and Cantor, 2001) and are identified to be increasingly important and influential as consumers in marketing research, partly due to their higher levels of disposable income (Calvert, 2008; Šramová, 2014). This is primarily due to increasing amounts of pocket money being given to children. For example, Calvert (2008) states that around 87 per cent of young children’s income is supplied by parents, compared to 37 per cent for teenagers. In 2002, it was found that children aged 4–12 years old spend around $30 billion USD per year (Calvert, 2008). They also influence family household purchasing decisions, including snacks, holiday and car-purchasing decisions. Indeed, estimates show that children (aged 2–14 years old) can hold influence over approximately $500 billion USD per year (Calvert, 2008).
UR - https://www.taylorfrancis.com/books/9781351819060
M3 - Chapter
BT - Young Consumer Behaviour:
A2 - Gbadamosi, Ayantunji
PB - Routledge
ER -