Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model

Sanjit Roy, Harjit Sekhon, R` Paul

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	IIMA Conference on Marketing in Emerging Economies
Publication status	Published - 2011
Event	4th IIMA Conference on Marketing in Emerging Economies - Gujarat, India Duration: 5 Jan 2011 → 7 Jan 2011

Conference	4th IIMA Conference on Marketing in Emerging Economies
Country/Territory	India
City	Gujarat
Period	5/01/11 → 7/01/11

Cite this

@inproceedings{36b1ab0a25d64798bdb23b7c29f4f30e,

title = "Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model",

author = "Sanjit Roy and Harjit Sekhon and R` Paul",

year = "2011",

language = "English",

booktitle = "IIMA Conference on Marketing in Emerging Economies",

note = "4th IIMA Conference on Marketing in Emerging Economies ; Conference date: 05-01-2011 Through 07-01-2011",

}

TY - GEN

T1 - Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model

AU - Roy, Sanjit

AU - Sekhon, Harjit

AU - Paul, R`

PY - 2011

Y1 - 2011

M3 - Conference proceeding

BT - IIMA Conference on Marketing in Emerging Economies

T2 - 4th IIMA Conference on Marketing in Emerging Economies

Y2 - 5 January 2011 through 7 January 2011

ER -