Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model

Sanjit Roy, Harjit Sekhon, R` Paul

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    Original languageEnglish
    Title of host publication IIMA Conference on Marketing in Emerging Economies
    Publication statusPublished - 2011
    Event4th IIMA Conference on Marketing in Emerging Economies - Gujarat, India
    Duration: 5 Jan 20117 Jan 2011

    Conference

    Conference4th IIMA Conference on Marketing in Emerging Economies
    CountryIndia
    CityGujarat
    Period5/01/117/01/11

    Cite this