Original language | English |
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Title of host publication | IIMA Conference on Marketing in Emerging Economies |
Publication status | Published - 2011 |
Event | 4th IIMA Conference on Marketing in Emerging Economies - Gujarat, India Duration: 5 Jan 2011 → 7 Jan 2011 |
Conference
Conference | 4th IIMA Conference on Marketing in Emerging Economies |
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Country | India |
City | Gujarat |
Period | 5/01/11 → 7/01/11 |
Cite this
Roy, S., Sekhon, H., & Paul, R. (2011). Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model. In IIMA Conference on Marketing in Emerging Economies
Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model. / Roy, Sanjit; Sekhon, Harjit; Paul, R`.
IIMA Conference on Marketing in Emerging Economies. 2011.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding
Roy, S, Sekhon, H & Paul, R 2011, Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model. in IIMA Conference on Marketing in Emerging Economies. 4th IIMA Conference on Marketing in Emerging Economies, Gujarat, India, 5/01/11.
Roy S, Sekhon H, Paul R. Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model. In IIMA Conference on Marketing in Emerging Economies. 2011
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title = "Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model",
author = "Sanjit Roy and Harjit Sekhon and R` Paul",
year = "2011",
language = "English",
booktitle = "IIMA Conference on Marketing in Emerging Economies",
}
TY - GEN
T1 - Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model
AU - Roy, Sanjit
AU - Sekhon, Harjit
AU - Paul, R`
PY - 2011
Y1 - 2011
M3 - Conference proceeding
BT - IIMA Conference on Marketing in Emerging Economies
ER -