| Original language | English |
|---|---|
| Title of host publication | IIMA Conference on Marketing in Emerging Economies |
| Publication status | Published - 2011 |
| Event | 4th IIMA Conference on Marketing in Emerging Economies - Gujarat, India Duration: 5 Jan 2011 → 7 Jan 2011 |
Conference
| Conference | 4th IIMA Conference on Marketing in Emerging Economies |
|---|---|
| Country | India |
| City | Gujarat |
| Period | 5/01/11 → 7/01/11 |
Cite this
Roy, S., Sekhon, H., & Paul, R. (2011). Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model. In IIMA Conference on Marketing in Emerging Economies
Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model. / Roy, Sanjit; Sekhon, Harjit; Paul, R`.
IIMA Conference on Marketing in Emerging Economies. 2011.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding
Roy, S, Sekhon, H & Paul, R 2011, Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model. in IIMA Conference on Marketing in Emerging Economies. 4th IIMA Conference on Marketing in Emerging Economies, Gujarat, India, 5/01/11.
Roy S, Sekhon H, Paul R. Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model. In IIMA Conference on Marketing in Emerging Economies. 2011
@inproceedings{36b1ab0a25d64798bdb23b7c29f4f30e,
title = "Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model",
author = "Sanjit Roy and Harjit Sekhon and R` Paul",
year = "2011",
language = "English",
booktitle = "IIMA Conference on Marketing in Emerging Economies",
}
TY - GEN
T1 - Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model
AU - Roy, Sanjit
AU - Sekhon, Harjit
AU - Paul, R`
PY - 2011
Y1 - 2011
M3 - Conference proceeding
BT - IIMA Conference on Marketing in Emerging Economies
ER -