Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model

Sanjit Roy, Harjit Sekhon, R` Paul

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publication IIMA Conference on Marketing in Emerging Economies
Publication statusPublished - 2011
Event4th IIMA Conference on Marketing in Emerging Economies - Gujarat, India
Duration: 5 Jan 20117 Jan 2011

Conference

Conference4th IIMA Conference on Marketing in Emerging Economies
CountryIndia
CityGujarat
Period5/01/117/01/11

Cite this

Roy, S., Sekhon, H., & Paul, R. (2011). Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model. In IIMA Conference on Marketing in Emerging Economies

Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model. / Roy, Sanjit; Sekhon, Harjit; Paul, R`.

IIMA Conference on Marketing in Emerging Economies. 2011.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Roy, S, Sekhon, H & Paul, R 2011, Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model. in IIMA Conference on Marketing in Emerging Economies. 4th IIMA Conference on Marketing in Emerging Economies, Gujarat, India, 5/01/11.
Roy S, Sekhon H, Paul R. Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model. In IIMA Conference on Marketing in Emerging Economies. 2011
Roy, Sanjit ; Sekhon, Harjit ; Paul, R`. / Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model. IIMA Conference on Marketing in Emerging Economies. 2011.
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