Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model

Sanjit Roy, Harjit Sekhon, R` Paul

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publication IIMA Conference on Marketing in Emerging Economies
Publication statusPublished - 2011
Event4th IIMA Conference on Marketing in Emerging Economies - Gujarat, India
Duration: 5 Jan 20117 Jan 2011

Conference

Conference4th IIMA Conference on Marketing in Emerging Economies
CountryIndia
CityGujarat
Period5/01/117/01/11

Cite this

Roy, S., Sekhon, H., & Paul, R. (2011). Service value, customer satisfaction, customer loyalty and word-of-mouth: An integrated model. In IIMA Conference on Marketing in Emerging Economies