Self-Congruence, Brand Attachment and Compulsive Buying

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Research output: Contribution to journal › Article › peer-review

170 Citations (Scopus)

1107 Downloads (Pure)

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- Last Name(descending)

Lyndon Simkin
- Research Centre for Business in Society - Centre Director
Person: Professional Services