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Segmenting the energy market: Problems and successes
Lyndon Simkin, Sally Dibb
Oxford Brookes University
Open University
Research output
:
Contribution to journal
›
Article
›
peer-review
7
Citations (Scopus)
Overview
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Social Sciences
Segmentation
75%
Enterprises
50%
Problem
50%
Markets
37%
Project
25%
Gases
25%
Consumers
25%
Explanation
12%
Purchase
12%
Prices
12%
Strategy
12%
Electricity
12%
Organizations
12%
Bias
12%
Literature
12%
UK
12%
Success
12%
Company
12%
Identity
12%
Practice
12%
Marketing
12%
Counselling
12%
Computer Science
Segmentation
100%
Product Differentiation
12%
Practical Issue
12%
Business-to-Business
12%
Engineering
Energy Engineering
12%
Modules
12%
Target Market
12%
Highlight
12%
Energy Market
12%
Market Strategy
12%
Product Differentiation
12%
Economics, Econometrics and Finance
Product Differentiation
12%