Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Fashion Marketing: Contemporary Issues
Editors	Tony Hines, Margaret Bruce
Publisher	Butterworth-Heinemann
Chapter	4
Pages	73-85
Number of pages	13
ISBN (Print)	978-0750668972
Publication status	Published - 2007

Cite this

@inbook{6777adaeb58c480a8ee033668cec4f48,

title = "Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity",

author = "Tony Hines and Lee Quinn",

year = "2007",

language = "English",

isbn = "978-0750668972",

pages = "73--85",

editor = "Tony Hines and Margaret Bruce",

booktitle = "Fashion Marketing: Contemporary Issues",

publisher = "Butterworth-Heinemann",

address = "United Kingdom",

}