Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity

Tony Hines, Lee Quinn

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationFashion Marketing: Contemporary Issues
EditorsTony Hines, Margaret Bruce
PublisherButterworth-Heinemann
Chapter4
Pages73-85
Number of pages13
ISBN (Print)978-0750668972
Publication statusPublished - 2007

Cite this

Hines, T., & Quinn, L. (2007). Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity. In T. Hines, & M. Bruce (Eds.), Fashion Marketing: Contemporary Issues (pp. 73-85). Butterworth-Heinemann.