Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity

Tony Hines, Lee Quinn

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationFashion Marketing: Contemporary Issues
EditorsTony Hines, Margaret Bruce
PublisherButterworth-Heinemann
Chapter4
Pages73-85
Number of pages13
ISBN (Print)978-0750668972
Publication statusPublished - 2007

Cite this

Hines, T., & Quinn, L. (2007). Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity. In T. Hines, & M. Bruce (Eds.), Fashion Marketing: Contemporary Issues (pp. 73-85). Butterworth-Heinemann.

Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity. / Hines, Tony; Quinn, Lee.

Fashion Marketing: Contemporary Issues. ed. / Tony Hines; Margaret Bruce. Butterworth-Heinemann, 2007. p. 73-85.

Research output: Chapter in Book/Report/Conference proceedingChapter

Hines, T & Quinn, L 2007, Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity. in T Hines & M Bruce (eds), Fashion Marketing: Contemporary Issues. Butterworth-Heinemann, pp. 73-85.
Hines T, Quinn L. Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity. In Hines T, Bruce M, editors, Fashion Marketing: Contemporary Issues. Butterworth-Heinemann. 2007. p. 73-85
Hines, Tony ; Quinn, Lee. / Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity. Fashion Marketing: Contemporary Issues. editor / Tony Hines ; Margaret Bruce. Butterworth-Heinemann, 2007. pp. 73-85
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