Original language | English |
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Title of host publication | Fashion Marketing: Contemporary Issues |
Editors | Tony Hines, Margaret Bruce |
Publisher | Butterworth-Heinemann |
Chapter | 4 |
Pages | 73-85 |
Number of pages | 13 |
ISBN (Print) | 978-0750668972 |
Publication status | Published - 2007 |
Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity
Tony Hines, Lee Quinn
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review