Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity

Tony Hines, Lee Quinn

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationFashion Marketing: Contemporary Issues
    EditorsTony Hines, Margaret Bruce
    PublisherButterworth-Heinemann
    Chapter4
    Pages73-85
    Number of pages13
    ISBN (Print)978-0750668972
    Publication statusPublished - 2007

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