Skip to main navigation
Skip to search
Skip to main content
Coventry University Home
Help & FAQ
Home
Organisational Units
Profiles
Research output
Projects
Coventry awarded Student theses
Activities
Prizes
Datasets
Press/Media
Equipment
Search by expertise, name or affiliation
Segmentation analysis for industrial markets: Problems of integrating customer requirements into operations strategy
Sally Dibb
, Robin Wensley
University of Warwick
Research output
:
Contribution to journal
›
Review article
›
peer-review
41
Citations (Scopus)
Overview
Fingerprint
Fingerprint
Dive into the research topics of 'Segmentation analysis for industrial markets: Problems of integrating customer requirements into operations strategy'. Together they form a unique fingerprint.
Sort by
Weight
Alphabetically
Social Sciences
Analysis
37%
Costs
12%
Counselling
12%
Customer
50%
Enterprises
12%
Identity
12%
Implementation
25%
Literature
25%
Literature Reviews
12%
Maps
25%
Marketing
12%
Markets
37%
Mechanics
12%
Motor Vehicles
12%
Operations Strategy
12%
Organizations
37%
Problem
12%
Quantitative Analysis
12%
Segmentation
100%
Computer Science
Customer Requirement
37%
Data Analysis
12%
Fundamental Question
12%
Implementation Guidance
12%
Independent Variable
12%
Individual Variability
12%
Marketing Context
12%
Quantitative Analysis
12%
Segmentation
75%
Segmentation Approach
12%
Segmentation Method
12%
Small Proportion
12%
Economics, Econometrics and Finance
Business-to-Business Marketing
25%
Costs
12%
Customers
50%
Statistical Dispersion
25%