Segmentation

Lyndon Simkin

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

No Abstract Available

The full text is not available on the repository.

@inbook{78d62039edd243feb29b2169ab28bc48,

title = "Segmentation",

abstract = "No Abstract Available",

author = "Lyndon Simkin",

note = "The full text is not available on the repository.",

year = "2016",

month = apr,

doi = "10.4324/9781315890005",

language = "English",

isbn = "9781134506057",

pages = "271--294",

editor = "Michael Baker and Susan Hart",

booktitle = "The Marketing Book",

publisher = "Taylor and Francis",

address = "United Kingdom",

}

TY - CHAP

T1 - Segmentation

AU - Simkin, Lyndon

N1 - The full text is not available on the repository.

PY - 2016/4

Y1 - 2016/4

N2 - No Abstract Available

AB - No Abstract Available

U2 - 10.4324/9781315890005

DO - 10.4324/9781315890005

M3 - Chapter

SN - 9781134506057

SN - 9780415703765

SN - 9781315890005

SP - 271

EP - 294

BT - The Marketing Book

A2 - Baker, Michael

A2 - Hart, Susan

PB - Taylor and Francis

ER -