Segmentation

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

No Abstract Available
Original languageEnglish
Title of host publicationThe Marketing Book
EditorsMichael Baker, Susan Hart
PublisherTaylor & Francis
Pages271-294
ISBN (Print)9781134506057, 9780415703765, 9781315890005
DOIs
Publication statusPublished - Apr 2016

Bibliographical note

The full text is not available on the repository.

Cite this

Simkin, L. (2016). Segmentation. In M. Baker, & S. Hart (Eds.), The Marketing Book (pp. 271-294). Taylor & Francis. https://doi.org/10.4324/9781315890005