Segmentation

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

No Abstract Available
Original languageEnglish
Title of host publicationThe Marketing Book
EditorsMichael Baker, Susan Hart
PublisherTaylor & Francis
Pages271-294
ISBN (Print)9781134506057, 9780415703765, 9781315890005
DOIs
Publication statusPublished - Apr 2016

Bibliographical note

The full text is not available on the repository.

Cite this

Simkin, L. (2016). Segmentation. In M. Baker, & S. Hart (Eds.), The Marketing Book (pp. 271-294). Taylor & Francis. https://doi.org/10.4324/9781315890005

Segmentation. / Simkin, Lyndon.

The Marketing Book. ed. / Michael Baker; Susan Hart. Taylor & Francis, 2016. p. 271-294.

Research output: Chapter in Book/Report/Conference proceedingChapter

Simkin, L 2016, Segmentation. in M Baker & S Hart (eds), The Marketing Book. Taylor & Francis, pp. 271-294. https://doi.org/10.4324/9781315890005
Simkin L. Segmentation. In Baker M, Hart S, editors, The Marketing Book. Taylor & Francis. 2016. p. 271-294 https://doi.org/10.4324/9781315890005
Simkin, Lyndon. / Segmentation. The Marketing Book. editor / Michael Baker ; Susan Hart. Taylor & Francis, 2016. pp. 271-294
@inbook{78d62039edd243feb29b2169ab28bc48,
title = "Segmentation",
abstract = "No Abstract Available",
author = "Lyndon Simkin",
note = "The full text is not available on the repository.",
year = "2016",
month = "4",
doi = "10.4324/9781315890005",
language = "English",
isbn = "9781134506057",
pages = "271--294",
editor = "Michael Baker and Susan Hart",
booktitle = "The Marketing Book",
publisher = "Taylor & Francis",

}

TY - CHAP

T1 - Segmentation

AU - Simkin, Lyndon

N1 - The full text is not available on the repository.

PY - 2016/4

Y1 - 2016/4

N2 - No Abstract Available

AB - No Abstract Available

U2 - 10.4324/9781315890005

DO - 10.4324/9781315890005

M3 - Chapter

SN - 9781134506057

SN - 9780415703765

SN - 9781315890005

SP - 271

EP - 294

BT - The Marketing Book

A2 - Baker, Michael

A2 - Hart, Susan

PB - Taylor & Francis

ER -