Second Screen Comes to the Silver Screen:: A Consumer Study Regarding Mobile Technologies in the Cinema

Jonathan Weinel; Stuart Cunningham

doi:10.1109/ITechA.2015.7317381

Second Screen Comes to the Silver Screen: A Consumer Study Regarding Mobile Technologies in the Cinema

Jonathan Weinel, Stuart Cunningham

Wrexham Glyndŵr University

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

1 Citation (Scopus)

Abstract

`Second screen' technology is the use of mobile technologies and other computing devices in order to provide an additional screen that supports or augments the consumption of visually based media. The `Second Screen comes to the Silver Screen' project sought to explore the feasibility of using second screen context within a real-time cinema context, in order to augment and enhance the audience experience. The project included a review of technological feasibility, a consumer survey and two case studies. The results of the consumer survey and case studies are presented in this paper, the conclusions of which indicate a significant level of audience concern regarding the potential distraction that would be caused by second screen technology within the cinema. Conversely, the study does indicate some appetite for the use of mobile technologies to improve the cinema experience more generally, indicating a possible basis for further investigation regarding how this can be achieved appropriately.

Original language	English
Title of host publication	Internet Technologies and Applications (ITA), 2015
Editors	Rich Pickering, Stuart Cunningham, Nigel Houlden, Denise Oram, Vic Grout, Julie Mayers
Place of Publication	United States
Publisher	IEEE
Pages	121-124
Number of pages	4
ISBN (Electronic)	978-1-4673-9557-1
ISBN (Print)	978-1-4799-8036-9
DOIs	https://doi.org/10.1109/ITechA.2015.7317381
Publication status	Published - 2015
Externally published	Yes
Event	Internet Technologies and Applications (ITA) - Wrexham, United Kingdom Duration: 8 Sept 2015 → 11 Sept 2015

Conference

Conference	Internet Technologies and Applications (ITA)
Country/Territory	United Kingdom
City	Wrexham
Period	8/09/15 → 11/09/15

Keywords

Context-aware computing
Affective computing
Second screen
Internet of Things
Cinema

Access to Document

10.1109/ITechA.2015.7317381

Cite this

Second Screen Comes to the Silver Screen: A Consumer Study Regarding Mobile Technologies in the Cinema. / Weinel, Jonathan; Cunningham, Stuart.
Internet Technologies and Applications (ITA), 2015. ed. / Rich Pickering; Stuart Cunningham; Nigel Houlden; Denise Oram; Vic Grout; Julie Mayers. United States: IEEE, 2015. p. 121-124.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Weinel, J & Cunningham, S 2015, Second Screen Comes to the Silver Screen: A Consumer Study Regarding Mobile Technologies in the Cinema. in R Pickering, S Cunningham, N Houlden, D Oram, V Grout & J Mayers (eds), Internet Technologies and Applications (ITA), 2015. IEEE, United States, pp. 121-124, Internet Technologies and Applications (ITA), Wrexham, United Kingdom, 8/09/15. https://doi.org/10.1109/ITechA.2015.7317381

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