Scoping and Aligning CRM Strategy in Higher Education Institutions: Practical Steps

Basel Khashab, Steven Gulliver, Rami Ayoubi

Research output: Contribution to specialist publicationArticle

Original languageEnglish
Pages(In-Press)
Volume(In-Press)
Specialist publicationJournal of Strategic Marketing
Publication statusAccepted/In press - 6 Sep 2020

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