Satisfying Installer Needs in the UK Car Parts Market: Can market segmentation help?

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract


Reports on research which uses secondary information and an extensive telephone survey to consider whether existing approaches to segmenting installers (garages) reflect current customer needs and buying patterns. Examines alternative ways of segmenting the market, along with ramifications for applying segmentation in industrial markets. Manufacturers of car parts are concerned that customer needs are satisfactorily met through the variety of UK installer types. In this, as in other industries, market segmentation is seen as important to ensure that customers receive an appropriate mix of product and service benefits.
Original languageEnglish
Pages (from-to)20-26
Number of pages7
JournalInternational Journal of Retail & Distribution Management
Volume20
Issue number3
DOIs
Publication statusPublished - 1 Jan 1992
Externally publishedYes

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Keywords

  • Automotive components industry
  • Cluster analysis
  • Distribution
  • Market segmentation
  • Marketing strategy

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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