Rover-BMW: study in merger failure

Tom Donnelly, David Morris

Research output: Chapter in Book/Report/Conference proceedingChapter

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Original languageEnglish
Title of host publicationGrowing the international firm: success in mergers, acquisitions, networks and alliances
Place of PublicationPittsburgh, Pennsylvania
PublisherCarnegie Mellon University Press
Pages185-189
ISBN (Print)0-88748-390-9
Publication statusPublished - 2002

Keywords

  • mergers
  • acquisitions
  • automobile industry
  • Rover
  • BMW

Cite this

Donnelly, T., & Morris, D. (2002). Rover-BMW: study in merger failure. In Growing the international firm: success in mergers, acquisitions, networks and alliances (pp. 185-189). Pittsburgh, Pennsylvania: Carnegie Mellon University Press.