Review of Origination: the geographies of brands and branding

Eva Kipnis

doi:10.1080/10253866.2015.1092714

Review of Origination: the geographies of brands and branding

Eva Kipnis

Research output: Contribution to journal › Book/Film/Article review

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Abstract

Review of Origination: the geographies of brands and branding, by Andy Pike, Chichester, UK,Wiley & Sons, 2015, 248 pp., $89.95 (hardcover), ISBN 978-1-118-55638-2, $39.95(paperback), ISBN 978-1-118-55640-5

Original language	English
Pages (from-to)	600-603
Number of pages	4
Journal	Consumption Markets & Culture
Volume	19
Issue number	6
DOIs	https://doi.org/10.1080/10253866.2015.1092714
Publication status	Published - 2 Nov 2015

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10.1080/10253866.2015.1092714

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abstract = "Review of Origination: the geographies of brands and branding, by Andy Pike, Chichester, UK,Wiley \& Sons, 2015, 248 pp., \$89.95 (hardcover), ISBN 978-1-118-55638-2, \$39.95(paperback), ISBN 978-1-118-55640-5",

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Review of Origination: the geographies of brands and branding

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