Review of Origination: the geographies of brands and branding

Eva Kipnis

Research output: Contribution to journalBook/Film/Article review

68 Citations (Scopus)
43 Downloads (Pure)

Abstract

Review of Origination: the geographies of brands and branding, by Andy Pike, Chichester, UK,Wiley & Sons, 2015, 248 pp., $89.95 (hardcover), ISBN 978-1-118-55638-2, $39.95(paperback), ISBN 978-1-118-55640-5
Original languageEnglish
Pages (from-to)600-603
Number of pages4
JournalConsumption Markets & Culture
Volume19
Issue number6
DOIs
Publication statusPublished - 2 Nov 2015

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