Retail store performance model the impact of own-branch 'friendly fire'

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

Store location modelling is still far from accepted practice in most national retailers. A growing number, however, are implementing regression-based approaches. While as a statistical technique, regression is far from innovative, its gradual acceptance in retailing is bringing welcome benefits to many companies. Implementation, though, requires careful planning. Recent developments have concentrated on incorporating competitive forces of two types. The impact on sales of competitors' brands and store networks. The fears of cannibalisation of sales as dense branch networks place a retailer's own stores in close proximity to each other - the impact of 'friendly fire'.

Original languageEnglish
Pages (from-to)479-487
Number of pages9
JournalInternational Transactions in Operational Research
Volume1
Issue number4
DOIs
Publication statusPublished - 1 Jan 1994
Externally publishedYes

Keywords

  • decision
  • distribution
  • forecasting
  • location
  • marketing
  • modelling
  • planning

ASJC Scopus subject areas

  • Business and International Management
  • Management of Technology and Innovation
  • Strategy and Management
  • Computer Science Applications
  • Management Science and Operations Research

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