Original language | English |
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Pages (from-to) | 15-29 |
Journal | International Journal of Retail and Distribution Management |
Volume | 33 |
Issue number | 10 |
DOIs | |
Publication status | Published - 2005 |
Bibliographical note
The full text of this article is not currently available from this repository.The final definitive version of this article has been published in the journal International Journal of Retail and Distribution Management, Vol. 13 (1) 2007 © Emerald Group Publishing Ltd. At the journal page http://www.emeraldinsight.com/10.1108/09590550510622308
Keywords
- market entry
- marketing strategy
- retail trade