|Journal||International Review of Retail Distribution and Consumer Research|
|Publication status||Published - 2002|
Bibliographical noteThe full text for this article is not currently available from this repository.
The final definitive version of this article has been published in the journal The International Review of Retail Distrubution and Consumer Research, Vol. 33 (10) 2005 © Routledge. At the journal page http://www.informaworld.com/smpp/content~content=a713770642~db=all~order=page
- retail trade
- market entry
- success in business
Burt, S. L., Mellahi, K., Jackson, P., & Sparks, L. (2002). Retail internationalisation and retail failure: issues from the case of Marks and Spencer. International Review of Retail Distribution and Consumer Research, 12(2), 191-219. https://doi.org/10.1080/09593960210127727