Renaming HEI ‘Corporate’ Brands to Grow

Maktoba Omar, Robert L. Williams Jr.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Academy of Marketing Conference
Subtitle of host publication	Putting Marketing in its Place
Publisher	Academy of Marketing
Publication status	Published - 7 Jul 2009
Event	Academy of Marketing Conference: Putting Marketing in its Place - Leeds Metropolitan University, Leeds, United Kingdom Duration: 7 Jul 2009 → 9 Jul 2009

Conference	Academy of Marketing Conference
Country/Territory	United Kingdom
City	Leeds
Period	7/07/09 → 9/07/09

Cite this

@inproceedings{f01a374855744d33928d60ebc18daa3d,

title = "Renaming HEI {\textquoteleft}Corporate{\textquoteright} Brands to Grow",

author = "Maktoba Omar and {Williams Jr.}, {Robert L.}",

year = "2009",

month = jul,

day = "7",

language = "English",

booktitle = "Academy of Marketing Conference",

publisher = "Academy of Marketing",

address = "United Kingdom",

note = "Academy of Marketing Conference : Putting Marketing in its Place ; Conference date: 07-07-2009 Through 09-07-2009",

}