Renaming HEI ‘Corporate’ Brands to Grow

Maktoba Omar, Robert L. Williams Jr.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publication Academy of Marketing Conference
Subtitle of host publicationPutting Marketing in its Place
PublisherAcademy of Marketing
Publication statusPublished - 7 Jul 2009
EventAcademy of Marketing Conference: Putting Marketing in its Place - Leeds Metropolitan University, Leeds, United Kingdom
Duration: 7 Jul 20099 Jul 2009

Conference

ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
CityLeeds
Period7/07/099/07/09

Cite this

Omar, M., & Williams Jr., R. L. (2009). Renaming HEI ‘Corporate’ Brands to Grow. In Academy of Marketing Conference: Putting Marketing in its Place Academy of Marketing.