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Relationship marketing and CRM: A financial services case study
Sally Dibb
,
Maureen Meadows
Research output
:
Contribution to journal
›
Article
›
peer-review
35
Citations (Scopus)
Overview
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Business & Economics
Financial Services
100%
Customer Data
70%
Retail
64%
Customer Relationship
57%
Service Sector
48%
Staff
48%
Investing
45%
Banking
43%