Registering regional speciality food and drink products in the United Kingdom: The case of PDOs and PGIs

Regional food products are of contemporary interest as people are increasingly concerned to know where food comes from and how it is produced. Geographers have been slow to examine the link between product and place and this paper provides initial insights into the uptake of a European regulation designed to protect and promote high quality regional food and drink products in the United Kingdom. The early adopters of EU quality marks are shown to use them to protect their names from cheaper imitations rather than as a marketing device. Bureaucracy and costs of implementation, together with a lack of consumer knowledge, are likely to prevent rapid future adoption in the UK.