Reflecting Upon the Linguistic Limitations of Marketing Practice

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Conference
Place of PublicationAberdeen
Publication statusPublished - 2008
EventAcademy of Marketing Annual Conference: Reflective Marketing in a Material World - Aberdeen, United Kingdom
Duration: 8 Jul 200810 Jul 2008


ConferenceAcademy of Marketing Annual Conference
Abbreviated titleAM 2008
CountryUnited Kingdom

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