Reflecting Upon the Linguistic Limitations of Marketing Practice

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    Original languageEnglish
    Title of host publicationAcademy of Marketing Conference
    Place of PublicationAberdeen
    Publication statusPublished - 2008
    EventAcademy of Marketing Annual Conference: Reflective Marketing in a Material World - Aberdeen, United Kingdom
    Duration: 8 Jul 200810 Jul 2008


    ConferenceAcademy of Marketing Annual Conference
    Abbreviated titleAM 2008
    Country/TerritoryUnited Kingdom

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