Reducing Risk in Foreign Market Entry Strategies: Standardisation versus Modification

Maktoba Omar; Marc Porter

Reducing Risk in Foreign Market Entry Strategies: Standardisation versus Modification

Maktoba Omar
, Marc Porter

Edinburgh Napier University

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	16th World Business Congress of the International Management Development
Publication status	Published - 11 Jul 2007
Externally published	Yes
Event	16th World Business Congress of the International Management Development Association : "Beyond Borders: New Global Management Development Challenges - Maastricht, Netherlands Duration: 4 Jul 2007 → 8 Jul 2007

Conference

Conference	16th World Business Congress of the International Management Development Association
Abbreviated title	IMDA
Country/Territory	Netherlands
City	Maastricht
Period	4/07/07 → 8/07/07

Cite this

@inproceedings{3db9e3035c6640b8a4875eb3f7ba7270,

title = "Reducing Risk in Foreign Market Entry Strategies: Standardisation versus Modification",

author = "Maktoba Omar and Marc Porter",

year = "2007",

month = jul,

day = "11",

language = "English",

booktitle = "16th World Business Congress of the International Management Development",

note = "16th World Business Congress of the International Management Development Association : {"}Beyond Borders: New Global Management Development Challenges, IMDA ; Conference date: 04-07-2007 Through 08-07-2007",

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T1 - Reducing Risk in Foreign Market Entry Strategies: Standardisation versus Modification

AU - Omar, Maktoba

AU - Porter, Marc

PY - 2007/7/11

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M3 - Conference proceeding

BT - 16th World Business Congress of the International Management Development

T2 - 16th World Business Congress of the International Management Development Association

Y2 - 4 July 2007 through 8 July 2007

ER -