Reducing Risk in Foreign Market Entry Strategies: Standardisation versus Modification

Maktoba Omar, Marc Porter

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding

Original languageEnglish
Title of host publication16th World Business Congress of the International Management Development
Publication statusPublished - 11 Jul 2007
Externally publishedYes
Event16th World Business Congress of the International Management Development Association : "Beyond Borders: New Global Management Development Challenges - Maastricht, Netherlands
Duration: 4 Jul 2007 → 8 Jul 2007

Conference

Conference16th World Business Congress of the International Management Development Association
Abbreviated titleIMDA
CountryNetherlands
CityMaastricht
Period4/07/07 → 8/07/07

Cite this

Omar, M., & Porter, M. (2007). Reducing Risk in Foreign Market Entry Strategies: Standardisation versus Modification. In 16th World Business Congress of the International Management Development