@inproceedings{3db9e3035c6640b8a4875eb3f7ba7270,
title = "Reducing Risk in Foreign Market Entry Strategies: Standardisation versus Modification",
author = "Maktoba Omar and Marc Porter",
year = "2007",
month = jul,
day = "11",
language = "English",
booktitle = "16th World Business Congress of the International Management Development",
note = "16th World Business Congress of the International Management Development Association : {"}Beyond Borders: New Global Management Development Challenges, IMDA ; Conference date: 04-07-2007 Through 08-07-2007",
}