(Re)defining Reputation

The Impact of Major Programme Failure on Corporate Reputation’ explores the reputational damage limitation which comes into play when a major programme fails to achieve its intended outcome on time and within budget. This research investigates the extent to which public bodies and corporations anticipate the likely onset of programme set-backs and failures and the damage limitation methods employed. Dr Janet Smart and Dr Kasim Randeree of the BT Centre for Major Programme Management at the Saïd Business School will also question how the clients and customers of a corporate body involved in a failing programme take action to protect themselves from reputational damage. This research aims to provide an understanding of the reputation management attitudes and practices and seeks to highlight how anticipating possible project failure can affect legal and commercial attitudes and practices.