Reconsidering Service Failures and Service Recovery Strategies:  Introducing Mechanism of Value Restoration (MVR)

George Skourtis, Jean-Marc Decaudin, Ioannis Assiouras

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2014
Event	Congrès de l’ Association Française du Marketing - Montpelier, France Duration: 14 May 2014 → 16 May 2014 Conference number: 30

Conference	Congrès de l’ Association Française du Marketing
Country/Territory	France
City	Montpelier
Period	14/05/14 → 16/05/14

Cite this

@conference{064381f2a17d46b7b6c3c369acf4a5f3,

title = "Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR)",

author = "George Skourtis and Jean-Marc Decaudin and Ioannis Assiouras",

year = "2014",

language = "English",

note = "Congr{\`e}s de l{\textquoteright} Association Fran{\c c}aise du Marketing ; Conference date: 14-05-2014 Through 16-05-2014",

}