Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR)

George Skourtis, Jean-Marc Decaudin, Ioannis Assiouras

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2014
EventCongrès de l’ Association Française du Marketing - Montpelier, France
Duration: 14 May 201416 May 2014
Conference number: 30

Conference

ConferenceCongrès de l’ Association Française du Marketing
CountryFrance
CityMontpelier
Period14/05/1416/05/14

Cite this

Skourtis, G., Decaudin, J-M., & Assiouras, I. (2014). Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR). Paper presented at Congrès de l’ Association Française du Marketing, Montpelier, France.

Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR). / Skourtis, George; Decaudin, Jean-Marc; Assiouras, Ioannis.

2014. Paper presented at Congrès de l’ Association Française du Marketing, Montpelier, France.

Research output: Contribution to conferencePaper

Skourtis, G, Decaudin, J-M & Assiouras, I 2014, 'Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR)' Paper presented at Congrès de l’ Association Française du Marketing, Montpelier, France, 14/05/14 - 16/05/14, .
Skourtis G, Decaudin J-M, Assiouras I. Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR). 2014. Paper presented at Congrès de l’ Association Française du Marketing, Montpelier, France.
Skourtis, George ; Decaudin, Jean-Marc ; Assiouras, Ioannis. / Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR). Paper presented at Congrès de l’ Association Française du Marketing, Montpelier, France.
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