Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR)

George Skourtis, Jean-Marc Decaudin, Ioannis Assiouras

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2014
EventCongrès de l’ Association Française du Marketing - Montpelier, France
Duration: 14 May 201416 May 2014
Conference number: 30

Conference

ConferenceCongrès de l’ Association Française du Marketing
CountryFrance
CityMontpelier
Period14/05/1416/05/14

Cite this

Skourtis, G., Decaudin, J-M., & Assiouras, I. (2014). Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR). Paper presented at Congrès de l’ Association Française du Marketing, Montpelier, France.