Rebranding HEI Service Organizations for Growth

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAcademy of Marketing Conference: Putting Marketing in its Place
PublisherAcademy of Marketing
Publication statusPublished - 7 Jul 2009
EventAcademy of Marketing Conference: Putting Marketing in its Place - Leeds Metropolitan University, Leeds, United Kingdom
Duration: 7 Jul 20099 Jul 2009

Conference

ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
CityLeeds
Period7/07/099/07/09

Cite this

Omar, M. (2009). Rebranding HEI Service Organizations for Growth. In Academy of Marketing Conference: Putting Marketing in its Place Academy of Marketing.