Re-Thinking the Notion of Mobility in Multicultural Marketplace: Psychological Mobility

Cristina Galalae, Eva Kipnis, Catherine Demangeot

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationMarketing at the Confluence between Entertainment and Analytics
Subtitle of host publicationProceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
EditorsPatricia Rossi
Place of PublicationCham
PublisherSpringer Verlag
Pages623-633
Number of pages10
ISBN (Electronic)978-3-319-47331-4
ISBN (Print)978-3-319-47330-7
DOIs
Publication statusPublished - 30 Apr 2017
EventAcademy of Marketing Science: 19th World Marketing Congress - IESEG School of Management, Paris, France
Duration: 19 Jul 201623 Jul 2016
Conference number: 19

Publication series

NamePart of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Conference

ConferenceAcademy of Marketing Science: 19th World Marketing Congress
CountryFrance
CityParis
Period19/07/1623/07/16

Bibliographical note

Special Session: Multicultural Marketplaces (Theoretical and Empirical Ground Advances). This paper is not available in Pure.

Keywords

  • multicultural consumption
  • mobility
  • movement
  • acculturation
  • cosmopolitanism
  • consumer disposition

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