Re-Thinking the Notion of Mobility in Multicultural Marketplace: Psychological Mobility

Cristina Galalae; Eva Kipnis; Catherine Demangeot

doi:10.1007/978-3-319-47331-4_117

Re-Thinking the Notion of Mobility in Multicultural Marketplace: Psychological Mobility

Cristina Galalae, Eva Kipnis, Catherine Demangeot

IESEG School of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Marketing at the Confluence between Entertainment and Analytics
Subtitle of host publication	Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Editors	Patricia Rossi
Place of Publication	Cham
Publisher	Springer Verlag
Pages	623-633
Number of pages	10
ISBN (Electronic)	978-3-319-47331-4
ISBN (Print)	978-3-319-47330-7
DOIs	https://doi.org/10.1007/978-3-319-47331-4_117
Publication status	Published - 30 Apr 2017
Event	Academy of Marketing Science: 19th World Marketing Congress - IESEG School of Management, Paris, France Duration: 19 Jul 2016 → 23 Jul 2016 Conference number: 19

Publication series

Name	Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Conference

Conference	Academy of Marketing Science: 19th World Marketing Congress
Country/Territory	France
City	Paris
Period	19/07/16 → 23/07/16

Bibliographical note

Special Session: Multicultural Marketplaces (Theoretical and Empirical Ground Advances). This paper is not available in Pure.

Keywords

multicultural consumption
mobility
movement
acculturation
cosmopolitanism
consumer disposition

Access to Document

10.1007/978-3-319-47331-4_117

Cite this

Galalae, C., Kipnis, E., & Demangeot, C. (2017). Re-Thinking the Notion of Mobility in Multicultural Marketplace: Psychological Mobility. In P. Rossi (Ed.), Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress (pp. 623-633). (Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)). Springer Verlag. https://doi.org/10.1007/978-3-319-47331-4_117

Re-Thinking the Notion of Mobility in Multicultural Marketplace: Psychological Mobility. / Galalae, Cristina; Kipnis, Eva; Demangeot, Catherine.
Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. ed. / Patricia Rossi. Cham: Springer Verlag, 2017. p. 623-633 (Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)).

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Galalae, C, Kipnis, E & Demangeot, C 2017, Re-Thinking the Notion of Mobility in Multicultural Marketplace: Psychological Mobility. in P Rossi (ed.), Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS), Springer Verlag, Cham, pp. 623-633, Academy of Marketing Science: 19th World Marketing Congress, Paris, France, 19/07/16. https://doi.org/10.1007/978-3-319-47331-4_117

Galalae C, Kipnis E, Demangeot C. Re-Thinking the Notion of Mobility in Multicultural Marketplace: Psychological Mobility. In Rossi P, editor, Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Cham: Springer Verlag. 2017. p. 623-633. (Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)). doi: 10.1007/978-3-319-47331-4_117

Galalae, Cristina ; Kipnis, Eva ; Demangeot, Catherine. / Re-Thinking the Notion of Mobility in Multicultural Marketplace: Psychological Mobility. Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. editor / Patricia Rossi. Cham : Springer Verlag, 2017. pp. 623-633 (Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)).

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