Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers and Supporters

Michael Lewrick, Maktoba Omar, Robert Williams Jr., Nathalia C. Tjandra, Zui-Chih Lee

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

    6 Citations (Scopus)

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    Social Sciences

    Economics, Econometrics and Finance