'Prowling for Success. The revival of Jaguar Land Rover'

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInternational Business
Subtitle of host publicationThe New Realities
EditorsS. Tamer Cavusgil, Pervez Ghauri, John Riesenberger, Gary Knight
Place of PublicationHarlow
PublisherPearson
Edition3
ISBN (Print)0273787063
Publication statusPublished - 2014

Cite this

George, S. (2014). 'Prowling for Success. The revival of Jaguar Land Rover'. In S. T. Cavusgil, P. Ghauri, J. Riesenberger, & G. Knight (Eds.), International Business: The New Realities (3 ed.). Harlow: Pearson.