Promoting cross-cultural awareness through exposure in game-based learning

Sylvester Arnab, Aristidis Protopsaltis, J.L. Minoi, Ian Dunwell, Sara de Freitas

    Research output: Contribution to journalArticle

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    Abstract

    With the global market constantly evolving through a globe-spanning network of communications, collaborations and immigrations, individuals are encouraged to be equipped with cultural literacy. To offset cultural division, it is essential to promote “cross-fertilisation across all boundaries, between ‘majority’ and ‘minorities’, ‘dominant’ and ‘sub’ cultures, localities, classes, faiths, disciplines and genres, as the source of cultural, social, civic and economic innovation”. Three main campaigns are: 1) Pluralism, which aims to promote positive diversity by encouraging understanding and respect. Britain, for instance, has increasingly diversified in ethnic and religious terms as a result of continued large scale immigration from a far wider set of source countries. 2) Homogenisation, that goes beyond co-existence through tolerance by promoting one common identity based around citizenship and assimilating minorities into the society. Malaysia, for instance, is running ‘1Malaysia’ campaign to promote homogenisation while celebrating diversity. 3) Globalisation: Awareness nurtured at the root level can be extended into a more global setting. The lack of cross-cultural awareness can be detrimental to the success of global marketing campaigns, business meetings and international relations. Within the domain of game-based learning (GBL), this article briefly describes the attributes of the e-VITA project, which may be adopted by future initiatives in exploring games to support cross-cultural awareness campaigns, such as ‘1Malaysia’ and multicultural Britain.
    Original languageEnglish
    Pages (from-to)40-43
    JournalLearning Technology Newsletter
    Volume12
    Issue number1
    Publication statusPublished - Jan 2010

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    campaign
    learning
    immigration
    minority
    subculture
    coexistence
    pluralism
    international relations
    faith
    tolerance
    Malaysia
    respect
    genre
    communications
    citizenship
    marketing
    literacy
    globalization
    innovation
    lack

    Keywords

    • serious games
    • game-based learning
    • cultural awareness

    Cite this

    Promoting cross-cultural awareness through exposure in game-based learning. / Arnab, Sylvester; Protopsaltis, Aristidis; Minoi, J.L.; Dunwell, Ian; de Freitas, Sara.

    In: Learning Technology Newsletter, Vol. 12, No. 1, 01.2010, p. 40-43.

    Research output: Contribution to journalArticle

    Arnab, Sylvester ; Protopsaltis, Aristidis ; Minoi, J.L. ; Dunwell, Ian ; de Freitas, Sara. / Promoting cross-cultural awareness through exposure in game-based learning. In: Learning Technology Newsletter. 2010 ; Vol. 12, No. 1. pp. 40-43.
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