Abstract
Outlines national and regional creative economy context; Business Model Canvas; identification of the creative economy opportunity.
| Translated title of the contribution | Creative Economy Project: Day 1 manual |
|---|---|
| Original language | Portuguese |
| Place of Publication | São Paulo |
| Publisher | British Council |
| Number of pages | 17 |
| Publication status | Published - 2018 |
Bibliographical note
Part of 4 volume series derived from and based based on project delivery by Richard Tomlins with Alan Richards in Brasil in 2017.Keywords
- Sprint; rapid business prototyping; Brasil; creative economy; social value,