Abstract
Outlines national and regional creative economy context; Business Model Canvas; identification of the creative economy opportunity.
Translated title of the contribution | Creative Economy Project: Day 1 manual |
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Original language | Portuguese |
Place of Publication | São Paulo |
Publisher | British Council |
Number of pages | 17 |
Publication status | Published - 2018 |
Bibliographical note
Part of 4 volume series derived from and based based on project delivery by Richard Tomlins with Alan Richards in Brasil in 2017.Keywords
- Sprint; rapid business prototyping; Brasil; creative economy; social value,