Progressing from corporate responsibility to brand integrity

Malcolm McIntosh

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationThe Debate Over Corporate Social Responsibility
    EditorsS. May, G. Cheney, J. Roper
    Place of PublicationNew York: Oxford
    PublisherOxford University Press
    ISBN (Print)9780195178838
    Publication statusPublished - 2007

    Bibliographical note

    The full text of this chapter is not available from this repository.

    Keywords

    • Corporate
    • brand
    • business
    • social responsibility

    Cite this

    McIntosh, M. (2007). Progressing from corporate responsibility to brand integrity. In S. May, G. Cheney, & J. Roper (Eds.), The Debate Over Corporate Social Responsibility New York: Oxford: Oxford University Press.