Progressing from corporate responsibility to brand integrity

Malcolm McIntosh

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Debate Over Corporate Social Responsibility
Editors	S. May, G. Cheney, J. Roper
Place of Publication	New York: Oxford
Publisher	Oxford University Press
ISBN (Print)	9780195178838
Publication status	Published - 2007

The full text of this chapter is not available from this repository.

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Progressing from corporate responsibility to brand integrity",

keywords = "Corporate, brand, business, social responsibility",

author = "Malcolm McIntosh",

note = "The full text of this chapter is not available from this repository.",

year = "2007",

language = "English",

isbn = "9780195178838",

editor = "S. May and G. Cheney and J. Roper",

booktitle = "The Debate Over Corporate Social Responsibility",

publisher = "Oxford University Press",

address = "United Kingdom",

}

TY - CHAP

T1 - Progressing from corporate responsibility to brand integrity

AU - McIntosh, Malcolm

N1 - The full text of this chapter is not available from this repository.

PY - 2007

Y1 - 2007

KW - Corporate

KW - brand

KW - business

KW - social responsibility

M3 - Chapter

SN - 9780195178838

BT - The Debate Over Corporate Social Responsibility

A2 - May, S.

A2 - Cheney, G.

A2 - Roper, J.

PB - Oxford University Press

CY - New York: Oxford

ER -