Progressing from corporate responsibility to brand integrity

Malcolm McIntosh

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationThe Debate Over Corporate Social Responsibility
    EditorsS. May, G. Cheney, J. Roper
    Place of PublicationNew York: Oxford
    PublisherOxford University Press
    ISBN (Print)9780195178838
    Publication statusPublished - 2007

    Bibliographical note

    The full text of this chapter is not available from this repository.

    Keywords

    • Corporate
    • brand
    • business
    • social responsibility

    Cite this

    McIntosh, M. (2007). Progressing from corporate responsibility to brand integrity. In S. May, G. Cheney, & J. Roper (Eds.), The Debate Over Corporate Social Responsibility New York: Oxford: Oxford University Press.

    Progressing from corporate responsibility to brand integrity. / McIntosh, Malcolm.

    The Debate Over Corporate Social Responsibility. ed. / S. May; G. Cheney; J. Roper. New York: Oxford : Oxford University Press, 2007.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    McIntosh, M 2007, Progressing from corporate responsibility to brand integrity. in S May, G Cheney & J Roper (eds), The Debate Over Corporate Social Responsibility. Oxford University Press, New York: Oxford.
    McIntosh M. Progressing from corporate responsibility to brand integrity. In May S, Cheney G, Roper J, editors, The Debate Over Corporate Social Responsibility. New York: Oxford: Oxford University Press. 2007
    McIntosh, Malcolm. / Progressing from corporate responsibility to brand integrity. The Debate Over Corporate Social Responsibility. editor / S. May ; G. Cheney ; J. Roper. New York: Oxford : Oxford University Press, 2007.
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