|Title of host publication||The Debate Over Corporate Social Responsibility|
|Editors||S. May, G. Cheney, J. Roper|
|Place of Publication||New York: Oxford|
|Publisher||Oxford University Press|
|Publication status||Published - 2007|
Bibliographical noteThe full text of this chapter is not available from this repository.
- social responsibility
Progressing from corporate responsibility to brand integrity. / McIntosh, Malcolm.The Debate Over Corporate Social Responsibility. ed. / S. May; G. Cheney; J. Roper. New York: Oxford : Oxford University Press, 2007.
Research output: Chapter in Book/Report/Conference proceeding › Chapter
TY - CHAP
T1 - Progressing from corporate responsibility to brand integrity
AU - McIntosh, Malcolm
N1 - The full text of this chapter is not available from this repository.
PY - 2007
Y1 - 2007
KW - Corporate
KW - brand
KW - business
KW - social responsibility
M3 - Chapter
SN - 9780195178838
BT - The Debate Over Corporate Social Responsibility
A2 - May, S.
A2 - Cheney, G.
A2 - Roper, J.
PB - Oxford University Press
CY - New York: Oxford