Profit and Self: The State We're In

Can artists help decode what’s really going on?

11 timely and powerful artworks responded to the theme ‘The State We’re In’ on thousands of billboards and outdoor digital screens across the four nations of the UK.

Artists were selected from almost 1,300 works submitted to our global, public open call. Season 2 of The Gallery also commissioned four new artworks. The works were created in diverse mediums including photography, illustration, oil painting, collage and digital printing.

Launched in partnership with the Out-of-Home* industry including Clear Channel and JCDecaux, the 11 artworks were on view in outdoor advertising sites across the country. The artworks invaded towns and cities across the UK, from London, Birmingham and Newcastle, to Aberdeen, Belfast and Cardiff, reaching millions of people over a four-week period. A retrospective of Season 2 was also displayed for the public to view for free at The Truman Brewery in London.

*The term Out-of-Home refers to any visual advertising media found outside of the home, including on-street billboards, digital screens, bus-shelters and train stations.

Season 2 artworks were viewed over 130 million times across the UK
The selected Season 2 artworks were exhibited on 2944 sites across the UK
Total digital campaign reach and impressions for Season 2: 515, 888
The Gallery S2 was supported by 9 Out-of-Home industry partners
Founded in 2022, Artichoke’s biannual, major project has been exhibited on over 5,000 sites across the UK (Season 1 and Season 2 combined).