Produkteinfuhrung im Umfeld des Niedergangs: Die Blu-ray Disk

Nigel Walton; Klaus Oestreicher; Michael Newnham

Produkteinfuhrung im Umfeld des Niedergangs: Die Blu-ray Disk

Translated title of the contribution: Product Launch in a Declining Environment: The Blue Ray Disc

Nigel Walton, Klaus Oestreicher, Michael Newnham

University of Worcester

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

It is the purpose of this paper to analyse the impact of digital disruption upon the DVD market by analysing the industry from the perspective of the Blue-ray disc player.

Translated title of the contribution	Product Launch in a Declining Environment: The Blue Ray Disc
Original language	German
Title of host publication	Die Neue Fuhrungskunst
Subtitle of host publication	Von der Geschaftsidee bis zur Umsetzung
Editors	Lutz Becker, Walter Gora, Tino Michalski
Place of Publication	Dusseldorf, Germany
Chapter	14
Pages	369-421
Number of pages	52
Volume	1
Edition	1
Publication status	Published - 1 May 2014
Externally published	Yes

Keywords

Radical vs. marginal innovation, Ideal final result, Endgame strategies, Theories of innovation, Blu-ray.

ASJC Scopus subject areas

General Business,Management and Accounting

Cite this

Produkteinfuhrung im Umfeld des Niedergangs: Die Blu-ray Disk. / Walton, Nigel; Oestreicher, Klaus; Newnham, Michael.
Die Neue Fuhrungskunst: Von der Geschaftsidee bis zur Umsetzung. ed. / Lutz Becker; Walter Gora; Tino Michalski. Vol. 1 1. ed. Dusseldorf, Germany, 2014. p. 369-421.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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