Produkteinfuhrung im Umfeld des Niedergangs: Die Blu-ray Disk

Translated title of the contribution: Product Launch in a Declining Environment: The Blue Ray Disc

Nigel Walton, Klaus Oestreicher, Michael Newnham

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


It is the purpose of this paper to analyse the impact of digital disruption upon the DVD market by analysing the industry from the perspective of the Blue-ray disc player.
Translated title of the contributionProduct Launch in a Declining Environment: The Blue Ray Disc
Original languageGerman
Title of host publicationDie Neue Fuhrungskunst
Subtitle of host publicationVon der Geschaftsidee bis zur Umsetzung
EditorsLutz Becker, Walter Gora, Tino Michalski
Place of PublicationDusseldorf, Germany
Number of pages52
Publication statusPublished - 1 May 2014
Externally publishedYes


  • Radical vs. marginal innovation, Ideal final result, Endgame strategies, Theories of innovation, Blu-ray.

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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