Abstract
It is the purpose of this paper to analyse the impact of digital disruption upon the DVD market by analysing the industry from the perspective of the Blue-ray disc player.
Translated title of the contribution | Product Launch in a Declining Environment: The Blue Ray Disc |
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Original language | German |
Title of host publication | Die Neue Fuhrungskunst |
Subtitle of host publication | Von der Geschaftsidee bis zur Umsetzung |
Editors | Lutz Becker, Walter Gora, Tino Michalski |
Place of Publication | Dusseldorf, Germany |
Chapter | 14 |
Pages | 369-421 |
Number of pages | 52 |
Volume | 1 |
Edition | 1 |
Publication status | Published - 1 May 2014 |
Externally published | Yes |
Keywords
- Radical vs. marginal innovation, Ideal final result, Endgame strategies, Theories of innovation, Blu-ray.
ASJC Scopus subject areas
- General Business,Management and Accounting