Productisation business model in non-OEM aero-engine MRO service providers

Arie Wibowo, Benny Tjahjono, Tetsuo Tomiyama

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

1 Citation (Scopus)


The combination of product and service to provide customer's satisfaction has been known since 1990s in the aerospace industry, particularly within MRO (Maintenance-Repair-Overhaul) service providers. Initially, the OEMs offered servitisation solutions by bundling the product with services. However, to remain competitive, the non-OEM MRO service providers also initiated bundling its service with products as offerings. This productisation business model is a reverse approach of a servitisation business model. This paper identifies and proposes five types of the productisation business model and each of these types will be shown with a descriptive analysis and illustrations to highlight the understanding of the evolution towards providing offers by bundling services with products. Through this study, non-OEM aero-engine MRO service providers will be able to assess the most suitable business model, based on the MRO service provider's strengths and challenges.

Original languageEnglish
Title of host publicationAdvances in Manufacturing Technology XXX - Proceedings of the 14th International Conference on Manufacturing Research, ICMR2016 - Incorporating the 31st National Conference on Manufacturing Research
EditorsYee Mey Goh, Keith Case
PublisherIOS Press BV
Number of pages6
ISBN (Electronic)978-1-61499-668-2
ISBN (Print)978-1-61499-667-5
Publication statusPublished - 2016
Externally publishedYes
Event14th International Conference on Manufacturing Research - Loughborough, United Kingdom
Duration: 6 Sept 20168 Sept 2016

Publication series

NameAdvances in Transdisciplinary Engineering
PublisherIOS Press
ISSN (Print)2352-751X
ISSN (Electronic)2352-7528


Conference14th International Conference on Manufacturing Research
Abbreviated titleICMR 2016
Country/TerritoryUnited Kingdom


  • Business model
  • MRO service provider
  • Productisation

ASJC Scopus subject areas

  • Computer Science Applications
  • Industrial and Manufacturing Engineering
  • Software
  • Algebra and Number Theory
  • Strategy and Management


Dive into the research topics of 'Productisation business model in non-OEM aero-engine MRO service providers'. Together they form a unique fingerprint.

Cite this