@inproceedings{9e6b6ba757eb42638618c2dad136a7f1,
title = "Productisation business model in non-OEM aero-engine MRO service providers",
abstract = "The combination of product and service to provide customer's satisfaction has been known since 1990s in the aerospace industry, particularly within MRO (Maintenance-Repair-Overhaul) service providers. Initially, the OEMs offered servitisation solutions by bundling the product with services. However, to remain competitive, the non-OEM MRO service providers also initiated bundling its service with products as offerings. This productisation business model is a reverse approach of a servitisation business model. This paper identifies and proposes five types of the productisation business model and each of these types will be shown with a descriptive analysis and illustrations to highlight the understanding of the evolution towards providing offers by bundling services with products. Through this study, non-OEM aero-engine MRO service providers will be able to assess the most suitable business model, based on the MRO service provider's strengths and challenges.",
keywords = "Business model, MRO service provider, Productisation",
author = "Arie Wibowo and Benny Tjahjono and Tetsuo Tomiyama",
year = "2016",
doi = "10.3233/978-1-61499-668-2-561",
language = "English",
isbn = "978-1-61499-667-5",
volume = "3",
series = "Advances in Transdisciplinary Engineering",
publisher = "IOS Press BV",
pages = "561--566",
editor = "Goh, {Yee Mey} and Keith Case",
booktitle = "Advances in Manufacturing Technology XXX - Proceedings of the 14th International Conference on Manufacturing Research, ICMR2016 - Incorporating the 31st National Conference on Manufacturing Research",
address = "Netherlands",
note = "14th International Conference on Manufacturing Research, ICMR 2016 ; Conference date: 06-09-2016 Through 08-09-2016",
}